Brand Identity: Restaurant Style

Branding Identity in the Restaurant.


It all started back when I was working at Apple bees, and I am sure most of you reading this have been to Apple bees at least once in your life.  When I was working here, I started noticing how often the logo was used throughout the restaurant, creating a strong brand identity. The Apple bees logo was on everything, name tags, menus, servers name tags, t-shits, drink glasses, the list could go on forever.  Everyone three to four months, we would get new promotional cards with new specials that would have to go on the tables.  I knew there was someone behind the scenes creating this strong brand Identity, and I wanted that to be me! This is all where my road to graphic design began.